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We help advisors and investors discover, benchmark and track evergreen private funds with clear data.

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$500B
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Home›Our mission
Our mission

Make private markets readable, comparable and accessible

Owners was born from a simple observation: wealth professionals don’t have the tools to navigate private markets funds with the same rigor they apply to public markets.

The problem

Today, an advisor who wants to recommend a private equity fund to a client faces a paradox. On one hand, the universe of evergreen funds is exploding — more than 150 vehicles now accessible across Europe. On the other, the data is scattered, comparisons are impossible, and documentation is opaque.

The platforms that exist today are either distribution tools (biased by design) or institutional databases out of reach for independent advisors. There is no Morningstar equivalent for private markets.

We believe transparency creates trust, and trust accelerates adoption. If private markets want to win the retail market, they first need to win over the advisors.

What we’re building

Owners is an independent data platform dedicated to evergreen private markets funds. We collect, structure and make comparable the essentials: strategies, performance, fees, liquidity terms, legal structures.

Our ambition is not to distribute funds, but to give professionals the means to make informed decisions. Every data point published on Owners is verified, standardized and refreshed monthly.

Independence
No distribution ties. We take no retrocession fees. Our only client is the advisor.
Transparency
All data is accessible, structured and comparable. No black box, no hidden agenda.
Rigor
Every data point is sourced, verified and dated. We apply public markets standards to private markets.

Who we serve

Owners is built for wealth managers, family officers, private bankers and tax advisors who incorporate private markets into their practice. We also work with asset managers seeking to make their funds more visible and comparable.

The team

Owners was founded by a team coming from private equity, fintech and data. We combine deep knowledge of the alternatives market with an obsession for user experience and data quality.

We’re building Owners with the conviction that private markets are at an inflection point. Regulation (ELTIF 2.0, Industrie Verte Act), technology and investor demand are converging to open up a massive market. We want to be its infrastructure.

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Free early access for investment professionals.

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